Proven GTM Leadership
At GTM Strategy Group, we help high-growth companies bring clarity, consistency, and momentum to their go-to-market motions. Our GTM Operating Framework aligns your story, pipeline, and strategy—so you can scale with focus and deliver results that stick.​
We’ve led GTM from the inside—at startups, Fortune 500s, and everywhere in between. That experience taught us growth isn’t about doing more—it’s about working in alignment. Whether you need sharper positioning, stronger pipeline, or tighter execution, we bring structure to your growth and confidence to your next move.
This isn’t agency work. It’s hands-on partnership, built for outcomes and designed to scale with you.
Hi, I'm Christine Ek, founder of GTM Strategy Group. I’ve been in the trenches—leading high-stakes launches, navigating critical inflection points, and building go-to-market systems that deliver results. That experience is baked into the GTM Operating Framework: a practical, proven approach to aligning teams, clarifying messaging, and driving measurable growth.
I’ve helped shape GTM strategies at companies like Adobe, Autodesk, Amazon, Salesforce, and Criteo. But what shaped me most wasn’t the big logos—it was the fast, messy, behind-the-scenes work. It taught me how to align smart people quickly, bring structure to chaos, and create clarity—even when the path wasn’t obvious.
Now, I use that expertise to help companies authentically connect with their customers and drive meaningful, sustainable growth.
Each engagement calls for specific expertise, and we don't compromise.
At GTM Strategy Group, we curate trusted partners with deep expertise to deliver strategic, high-impact results tailored to each engagement.
